By American-Korean Chef Jae Lee, NOWON is named after his hometown Nonwon in Korea. Located in East Village, and the second shop in Bushwick, the concept behind the restaurant is to bring life to vivid flavors of Seoul Korea in a playful atmosphere that marries vibrant nightlife culture. It is a celebration of food, drinks, and culture created as a dynamic centerpiece for the neighborhood.
In Korean culture, the act of holding soju shot glasses with two hands, making eye contact, and showing respect is deeply meaningful. It's akin to graffiti art with meticulously crafted details. Our goal is to design a logo that beckons passersby to join us for a drink and a good time. The logo will feature a perfectly mirrored reflection (except for the central soju bottle), making it ideal for creating repeating patterns on menus and throughout the interior space.
